Webinar details

Content Marketing ROI can take time to achieve. Even with the best content and the smartest strategy, it can take weeks or months to build the right audience and see the compounding benefits that cumulate over time. So while you’re executing your content plan, how do you know whether you’re on the right track?

Join Steve, Director at Buzzsumo and Guillaume, CEO at Scoop.it for this free webinar all about how to generate tangible ROI out of your content marketing strategy.

Among other things, you'll learn how to:

  • Strategize your content marketing by working with and for your audience.
  • Plan a consistent editorial calendar to publish good content on a regular basis.
  • Produce content using the lean content marketing techniques (repurposing, curating, recycling, etc.).
  • Distribute and amplify your content to maximize its reach and increase conversions.
  • Analyze your content marketing ROI with the VATL model.



Steve_Rayson_Buzzsumo.pngSteve Rayson



guillaume_decugis_-_head_shot.jpgGuillaume Decugis