The 5 crucial steps to measure content performance

A 20-minute actionable webinar to set you up for content marketing ROI.

About the Webinar

In our previous webinars, we gave you the methodology to build an effective content strategy and a high-converting content machine. But if you can't measure it, it doesn't exist - analyzing your content marketing performance is essential from a ROI standpoint.

If you want to learn how to master content measurement, join us on Tuesday, May 23rd at 10 am PST.

In 20 minutes, you'll learn:

  • Why lead generation should be your #1 KPI to measure your content performance
  • How to attribute leads to content
  • What to make of the data with a simple action framework
  • Why and how to perform regular content audits
  • How to drive predictable results with content intelligence

If you are starting with content marketing, rebuilding your strategy or having a hard time generating results from lead generation, this webinar is for you!

 

About the Speaker

guillaume_decugis_-_head_shot.jpgGuillaume Decugis, Co-Founder & CEO - Scoop.it

"Guillaume’s vision guides the development of Scoop.it, the content marketing automation platform. An engineer turned-marketer, Guillaume has experimented a lot with content marketing and developed the lean content marketing methodology as a way to help marketers generate ROI with content."

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