About the Webinar
In our previous webinars, we gave you the methodology to build an effective content strategy and a high-converting content machine. But if you can't measure it, it doesn't exist - analyzing your content marketing performance is essential from a ROI standpoint.
If you want to learn how to master content measurement, join us on Tuesday, May 23rd at 10 am PST.
In 20 minutes, you'll learn:
- Why lead generation should be your #1 KPI to measure your content performance
- How to attribute leads to content
- What to make of the data with a simple action framework
- Why and how to perform regular content audits
- How to drive predictable results with content intelligence
If you are starting with content marketing, rebuilding your strategy or having a hard time generating results from lead generation, this webinar is for you!
About the Speaker
Guillaume Decugis, Co-Founder & CEO - Scoop.it
"Guillaume’s vision guides the development of Scoop.it, the content marketing automation platform. An engineer turned-marketer, Guillaume has experimented a lot with content marketing and developed the lean content marketing methodology as a way to help marketers generate ROI with content."