About the Webinar
Many marketers are being told that they need to go step by step with content marketing: first generate content, then slowly build an audience and eventually - if everything goes right - start generating conversions and leads.
But with the right methodology, you can design a strategy that will not just help you build the right audience but drive conversions from the very beginning.
Join us on Wednesday, October 11th at 10am PST and let us walk you through the different steps of an effective content marketing strategy.
In 20 minutes, we’ll cover:
- The role of buyer personas and customer journeys in designing a content strategy,
- What a content plan is and how to build one that aligns with your marketing funnel
- How to organize your content infrastructure to generate qualified traffic that converts
- Actionable recommendations so you can start designing your own content strategy in no time.
If you are starting with content marketing, rebuilding your strategy or having a hard time generating results from lead generation, this webinar is for you.
About the Speaker
Guillaume Decugis, Co-Founder & CEO - Scoop.it
"Guillaume’s vision guides the development of Scoop.it, the content marketing automation platform. An engineer turned-marketer, Guillaume has experimented a lot with content marketing and developed the lean content marketing methodology as a way to help marketers generate ROI with content."