Your guide to creating unicorn content by discovering and capitalizing on topic trends

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About the Webinar

Producing great content that delivers actual results can be challenging, taking into account the exponential amount of content available on the web. 

Leveraging data today is no longer an option - it's a must to create content that stands out, to understand what works and what doesn't, and to have an eye on what your industry peers are doing.

Nobody creates content in a vacuum: you have to listen.

So how do you create trending content for your audience?

On Tuesday, December 12th at 11 am PST (1 pm CST - 2pm EST), content marketing influencer / bestselling author Julia Mc Coy and Scoop.it CEO Guillaume Decugis will teach you how to create trending content through data-driven insights. 

Here's what you'll learn:

  • How to find topics that your audience care about
  • How to turn data into actionable insights
  • How to create the best content step-by-step 

And much more!

Save your spot by filling the form beside.

 

About the Speakers

julia-mc-coy.jpgJulia Mc Coy, Founder & CEO - Express Writers

Julia McCoy is the founder of Express Writers, a serial content marketer, and bestselling author. A dedicated self-starter since an early age, by age 13, she had written a 200-page book and taught herself internet marketing. At 19, Julia dropped out of college and a nursing degree to follow her passion, teach herself online writing, and start her agency. Within two years, Express Writers grew by 400%, and today, Julia’s agency serves over 5,000 clients. Julia is a bestselling author, the creator of The Practical Content Strategy Certification Course, host of the Write Podcast and Twitter Chat #ContentWritingChat. She is publishing her next book, Practical Content Strategy & Marketing, November 30, 2017.

Guillaume Decugis, Co-Founder & CEO - Scoop.itguillaume_decugis_-_head_shot.jpg

"Guillaume’s vision guides the development of Scoop.it, the content marketing automation platform. An engineer turned-marketer, Guillaume has experimented a lot with content marketing and developed the lean content marketing methodology as a way to help marketers generate ROI with content."

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