When you were initially growing your customer base, you probably spent most
of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to buy from you.
But once more and more people know of you and buy from you, there’s another part of your business you can’t neglect: your online reputation.
Over a decade ago, your reputation was mostly built through real-world word of mouth. Now, it’s also influenced by:
- News websites
- Review websites
- Social media posts and comments
- Blog posts
- Competitor websites
What your customers say about you online matters. Here’s a taster of how people shape their opinions of brands today....