---
title: How to create a lean, mean content machine - Free Webinar with Marketo & Scoop.it
description: Free Webinar with Marketo & Scoop.it on how to create a lean, mean content machine. How a small marketing team can produce content more efficiently.
---

![](https://www.scoop.it/resources/img/V4/scoopit/mw-offering/logo-teal.svg)

# How to create a lean, mean content machine

### Lessons learned from Marketo: how a small team can produce content more efficiently.

## About the webinar

Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? Join this session with Marketo’s Content Leader, Ellen Gomes to learn how her lean team developed an editorial process to produce more (exciting) content in an efficient and scalable way—from ideation, to writing, to design. 

## Speakers

![Ellen-Gomes-Marketo.png](https://info.scoop.it/hs-fs/hubfs/Photos/Ellen-Gomes-Marketo.png?width=90&name=Ellen-Gomes-Marketo.png "Ellen-Gomes-Marketo.png")**Ellen Gomes**

Content Leader

Marketo

![julie-1.jpeg](https://info.scoop.it/hs-fs/hubfs/julie-1.jpeg?width=90&name=julie-1.jpeg "julie-1.jpeg")**Julie Gauthier**

Director of Marketing

Scoop.it

### Watch the replay now:

 

Copyright © 2024 Scoop.it a Meltwater Offering

[Privacy Policy](http://www.scoop.it/policy#privacypolicy)